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New to Revelica? See how the product agent fits your team's workflow.

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Playbook

Research new value proposition

Run Research new value proposition

Explore an alternative positioning for your product. Research a customer segment, articulate the value proposition, discover the competitors that emerge from that frame, and produce a competitive analysis.

Use cases

  • Start a new value proposition

How It Works

  • 1
    Gather inputs

    Ask the user which customer segment + solution to research (pick existing or create new).

  • 2
    Research company and solution

    Scrape the company URL and ensure the solution entity is populated. In update mode when an existing solution_id is threaded in.

  • 3
    Research target customer

    Research the picked or named segment. Update mode when segment_id is threaded; create mode when only segment_name is present.

  • 4
    Articulate value proposition

    Articulate the positioning — why this product wins for this customer.

  • 5
    Find and research competitors

    Discover competitors from the customer perspective, research each one, validate JTBD fit, update the VP

  • 6
    Analyze competitive positioning

    Map capabilities to experience map moments, identify coverage gaps, generate opportunities

Ready to try it yourself?

Run Research new value proposition

Community Examples