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Read the introExplore an alternative positioning for your product. Research a customer segment, articulate the value proposition, discover the competitors that emerge from that frame, and produce a competitive analysis.
Ask the user which customer segment + solution to research (pick existing or create new).
Scrape the company URL and ensure the solution entity is populated. In update mode when an existing solution_id is threaded in.
Research the picked or named segment. Update mode when segment_id is threaded; create mode when only segment_name is present.
Articulate the positioning — why this product wins for this customer.
Discover competitors from the customer perspective, research each one, validate JTBD fit, update the VP
Map capabilities to experience map moments, identify coverage gaps, generate opportunities