Templates

A solution document that maps user experience and requirements from the user perspective

A group of customers that share a common goal or job to be done

An organization that is offering solutions to the market

The market playing field for a solution, including a company, ideal customer, value proposition, and competing solutions with differentiation.

The proposed benefits a customer segment will receive from using a company's solution

A one page summary of a customer interview including insights, opportunities, and a quote

A business opportunity stated in the voice of the target customer

A product, service, or process which helps users do jobs and accomplish goals