Playbooks, insight templates, and frameworks for AI-native product discovery.
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ACH Matrix
Analysis of Competing Hypotheses matrix. Scores evidence against assumptions using isolated parallel judgments. Diagnosticity, sensitivity analysis, and verdicts are computed automatically.
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Customer Segment
A group of customers that share a common goal or job to be done
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Project
A project in a workspace, with OKR-style goals (objectives + key results). Read-only via MCP — projects are created via the onboarding flow.
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Company
An organization that is offering solutions to the market
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Interview Snapshot
A one page summary of a customer interview including insights, opportunities, and a quote
A solution document that maps user experience and requirements from the user perspective
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Market Map
AI-powered competitive positioning map. Research your market, competitors, and where you stand.
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Evidence
Raw evidence ingested from URLs, files, or text. Categorized and deduplicated.
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Evidence Source
A piece of raw content ingested into the workspace knowledge base — a web page, uploaded file, or block of text. Deduplicated by content hash.
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Evidence Finding
A key insight extracted from an evidence source by the agent. Insert-only — findings are not updated after creation.
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Hypothesis
A testable assertion about why specific ideas will impact a key result, with linked evidence from evidence_findings.
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Assumption
A testable claim that must be true for a hypothesis to hold. Workspace-scoped and shared across hypotheses.
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Experiment Plan
Design for a structured experiment: what assumption to test, success criteria, and methodology. Created before running to avoid confirmation bias.
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Experiment Report
Report from a structured experiment testing an assumption. Captures methodology, evidence findings, and conclusion.
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Task
An implementation step — something to build, fix, or ship. Belongs to a project, optionally to an idea. Supports sub-tasks via parent_id.
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Execution Plan
A directed acyclic graph of steps that achieve a goal. Steps can be agent-executable (skills) or human tasks. Dependencies between steps determine execution order.
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Competitive Landscape
The market playing field for a solution, including a company, ideal customer, value proposition, and competing solutions with differentiation.
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Value Proposition
The proposed benefits a customer segment will receive from using a company's solution
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Solution
A product, service, or process which helps users do jobs and accomplish goals
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Opportunity
A business opportunity stated in the voice of the target customer
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Idea
A testable hypothesis about what to build, with evidence and scoring.