Playbooks, insight templates, and frameworks for AI-native product discovery.
playbook
Research new value proposition
Explore an alternative positioning for your product. Research a customer segment, articulate the value proposition, discover the competitors that emerge from that frame, and produce a competitive analysis.
playbook
Research a new customer segment
Define a customer segment, then build the experience map: the moments they go through, the solutions they use, and the unmet needs. Grounded in real customer voice where possible.
playbook
Competitive analysis
Runs competitive analysis end to end: from a blank workspace to a market map that stays current.
