Playbooks, insight templates, and frameworks for AI-native product discovery.
playbook
Set up the scorecard and project outcome
Establish workspace KPIs, then set the project outcome and Key Results against them.
playbook
Set up customer research
Choose the evidence source, then build a cited segment and customer opportunities.
playbook
Set up market position
Articulate the value proposition and map the competitive landscape.
playbook
Set up the existing backlog
Reuse, reference, or import prior Ideas, or record that there is no backlog.
playbook
Research new value proposition
Explore an alternative positioning for your product. Research a customer segment, articulate the value proposition, discover the competitors that emerge from that frame, and produce a competitive analysis.
playbook
Research a new customer segment
Define a customer segment, then build the experience map: the moments they go through, the solutions they use, and the unmet needs. Grounded in real customer voice where possible.
playbook
Frame a bet
Turn the strongest setup context into one tested recommendation.
playbook
Competitive analysis
Runs competitive analysis end to end: from a blank workspace to a market map that stays current.
