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Read the introDefine a customer segment, then build the experience map: the moments they go through, the solutions they use, and the unmet needs. Grounded in real customer voice where possible.
Ask the user which customer segment to research (pick existing or create new) and capture the JTBD.
Define the segment, build the experience map of moments, and anchor opportunities to those moments. Update mode when segment_id is threaded; create mode when only segment_name is present.