Revelica is a product agent that uses playbooks to run product workflows. This one runs competitive analysis end to end: from a blank workspace to a market map that stays current.
Walkthrough
The agent does market research and saves it as a knowledge graph, an optimal data structure for agents. A graph UI helps us humans size things up then drill in for details.
Perhaps the most important piece of context of all, a detailed graph of the customer experience. Anchored on a customer job and broken down into moments derived from customer research.
We wouldn’t trust a product manager who didn’t understand their own product, so let’s make sure the product agent doesn’t make that mistake!
Each competing solution gets the same profile as your own, plus differentiation and how the target customer views it according to buying decision criteria.
You can’t do an effective competitive analysis without considering cost. What if one of the solutions is free or open source? The agent needs to know.
The customer experience coverage chart scores how well each solution covers the moments that matter to customers. Solutions that automate a moment score higher than ones that leave it manual.
The agent works up a coverage map that categorizes by level of automation. We’re all trained to look for gaps, but workarounds and manual steps are also great opportunities.
Clicking the underserved row in the matrix reveals strategic advice along with a focused cited opportunity.
The agent does most of the heavy lifting, but you can take the wheel to ensure the data is correct when making product decisions.
