Competitive analysis playbook

The competitive analysis playbook now coordinates competitor discovery, research, positioning, and coverage analysis for an existing value proposition. It brings the research and comparison into one workflow instead of requiring each step to be run separately.

Start with a value proposition

Select a value proposition and ask the product agent to analyze its competitive positioning. The playbook researches candidate competitors, records their products and pricing, and compares them with the target product for that customer segment.

A market map connecting a customer segment to the target product and competing solutions — The market map groups the target product and competitors around a customer segment.

Compare coverage

The coverage matrix compares solutions across moments in the customer's experience. Cells distinguish automated, assisted, manual, and workaround coverage, with gaps left visible when a solution does not cover a moment.

A coverage matrix comparing products across customer experience moments — Rows show customer moments; columns show each solution's coverage.

Review gaps and refresh research

Open a moment from the matrix to review its strategic advice and supporting opportunities. Ask the agent to add a competitor or refresh existing research as the market changes, then rebuild the matrix from the updated data.

See the competitive analysis walkthrough.